The Orlando Opportunity
Orlando isn't just a theme park market.
It's a growing multicultural powerhouse.
Central Florida's Hispanic and Latino community has grown faster than almost any market in the Southeast. The entertainment economy depends on it — from the workers who run the parks, to the domestic and international visitors who fill them, to the families who live here year-round.
Alerta has direct experience with Orlando's entertainment sector — our work with Universal Orlando focused on connecting the brand with Florida's Latino community through campaigns that felt native, not translated. That same approach applies to healthcare, retail, food & beverage, and financial services brands competing for Central Florida's growing Latino consumer base.
The Puerto Rican and Mexican-American communities in Orlando represent some of the fastest-growing and most brand-loyal consumer segments in Florida. Reaching them requires cultural fluency — not just language.