The Fort Lauderdale Opportunity
Broward County is South Florida's second-largest multicultural market.
Fort Lauderdale and Broward County represent a major South Florida market that often gets overlooked in favor of Miami-Dade. But Broward's Hispanic and Haitian-American populations are substantial — and growing. For brands operating across South Florida, Fort Lauderdale is a critical node in the regional consumer network.
Broward County's multicultural consumer is distinct from Miami-Dade's — with a higher proportion of Caribbean-American families, a large Haitian-American community centered in Miramar and Lauderhill, and a significant Colombian and Venezuelan-American presence. Generic bilingual campaigns built for Miami don't land the same way here.
Alerta's South Florida presence — with our Miami operations and full service capabilities — makes Fort Lauderdale and Broward a natural extension of our market coverage for clients operating across the region.